<p>What is advertisement? Advertising – a dynamic, rapidly transforming sphere of human <br /> activity. Advertising – a work of art. Advertisement, as a single production process. The problem of <br /> advertising effectiveness. <br /> The phenomenon of advertising. The emergence of various advertising schools: marketing, <br /> sociological, psychological, historiography. Importance and development in selected areas of <br /> commercial and non-commercial advertising – banking, insurance, social, political, environmental, <br /> sports advertising. Advertising, as an object of study. Advertising messages is a central link of <br /> organization. The purpose of advertisement. </p> <p> </p>