Например, Бобцов

PRINCIPLES OF «BUSINESS MODEL CANVAS»

Сборник тезисов
Конференция:II Всероссийский конгресс молодых ученых
Раздел:Сборник тезисов докладов конгресса молодых ученых. Выпуск 4
Рубрика:РАЗРАБОТКА ИННОВАЦИОННЫХ СТРАТЕГИЙ И ИНСТРУМЕНТОВ УПРАВЛЕНИЯ И РАЗВИТИЯ ЭКОНОМИКИ
Год:2013

PRINCIPLES OF «BUSINESS MODEL CANVAS»

УДК:334.025

Аннотация

<p>There are many models and approaches in management, aimed at defining the company&#39;s&nbsp;<br /> strategy to create a common organizational culture, as well as increasing the efficiency of the&nbsp;<br /> organization. The main purpose of manager is to control, analyze processes in the organization&nbsp;<br /> which are directly related to company staff. There is one of new tools which was created recently.&nbsp;<br /> This article describes a new business model, directed primarily to employees. The model is&nbsp;<br /> called &laquo;Business Model Canvas&raquo;, it was founded by Alexander Osterwalder and Yves Pigneur in&nbsp;<br /> 2009. These men wrote a book about new tool of management. It was translated in 26 languages.&nbsp;<br /> Nowadays, this model is not well known and not widely used. But in European countries and the&nbsp;<br /> USA it is very popular with businessmen.&nbsp;</p> <p>&nbsp;</p>

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